Nice to e-meet you,
my name is Joyce.

I'm a product designer who strives to create affective and intuitive experiences with intent and clarity.

Coming from a science background, I see design as experimenting to find the right balance between human needs, business, art, and technology.

📍 Vancouver, BC 

Hi there, I'm Joyce.

I'm a product designer with a passion for solving complex problems and building impactful and innovative digital products.

Hi there, I'm Joyce.

I'm a product designer with a passion for solving complex problems and building impactful digital products.

Thanks for coming by. My portfolio is currently under construction, please come back on May.10, 2021.

Selected Work

testimonials

What are people saying?

"Joyce is an outstanding UX designer, leader, user researcher and scrum master. She is very detail oriented while also focusing on the larger priorities. She is very well versed in the rapid, iterative development and testing feedback loop. What I especially like is that Joyce leads by example and is a pleasure to work with. I would not hesitate to have Joyce on my team and strongly recommend her."
— Dr.Dave Fracchia
Professor at the Centre for Digital Media
Initially, we came to CDM with an open-ended ask for them to create an interactive map of the organizations, sectors, people, initiatives, and investments that make up BC’s vibrant technology ecosystem. Faced with a broad challenge and a short timeframe, the CDM team conducted user research to fully understand the target audience for this project and define a clear problem statement to deliver on by the end of term. Throughout the duration of the project, the team demonstrated effective and efficient communication internally, with their Microsoft Vancouver mentors, and with project stakeholders from the Cascadia Corridor.
Pamela Saunders
PR & Social Impact Lead of Microsoft Vancouver
"I felt there is a real cohesiveness and togetherness with this team. It felt like you had this ship steer in one direction and you are all going in that direction together. Sometimes you don’t see that in projects, especially when you are innovating. Your documentation is second to none, I’ve never seen documentation like what your team produced. It’s truly remarkable from a business and a start-up standpoint to get this far in such a short span of time and not have killed each other."
— Chris Breikess
Founding Partner of Major Tom
testimonials

What did clients say?

"Joyce is an outstanding UX designer, leader, user researcher and scrum master. She is very detail oriented while also focusing on the larger priorities. An active listener with clear and concise verbal/written skills, Joyce continually learns through her experiences, projects, e-learning courses, and certifications. She is very well versed in the rapid, iterative development and testing feedback loop. What I especially like is that Joyce leads by example and is a pleasure to work with. I would not hesitate to have Joyce on my team and strongly recommend her."
Dr.Dave Fracchia
Professor at the Centre for Digital Media
Initially, we came to CDM with an open-ended ask for them to create an interactive map of the organizations, sectors, people, initiatives, and investments that make up BC’s vibrant technology ecosystem. Faced with a broad challenge and a short timeframe, the CDM team conducted user research to fully understand the target audience for this project and define a clear problem statement to deliver on by the end of term. Throughout the duration of the project, the team demonstrated effective and efficient communication internally, with their Microsoft Vancouver mentors, and with project stakeholders from the Cascadia Corridor.
Pamela Saunders
PR & Social Impact Lead of Microsoft Vancouver
"I felt there is a real cohesiveness and togetherness with this team. It felt like you had this ship steer in one direction and you are all going in that direction together. Sometimes you don’t see that in projects, especially when you are innovating. Your documentation is second to none, I’ve never seen documentation like what your team produced. It’s truly remarkable from a business and a start-up standpoint to get this far in such a short span of time and not have killed each other."
Chris Breikess
Founding Partner of Major Tom

What are people saying?

"We are very impressed. We worked with digital projects for over 20 years. To see what this team is able to do in such a short period of time was incredible. Think back at the conversation at the very start, I was going “oh my goodness, nobody on this team knows what an ad network is”, and now to see what you produced is just exceptional. You should be really really proud.I’m blown away."
— Lyn Bryan
CEO of Major Tom
"I felt there is a real cohesiveness and togetherness with this team. It felt like you had this ship steer in one direction and you are all going in that direction together. Sometimes you don’t see that in projects, especially when you are innovating. Your documentation is second to none, I’ve never seen documentation like what your team produced. It’s truly remarkable from a business and a start-up standpoint to get this far in such a short span of time and not have killed each other."
— Chris Breikess
Founding Partner of Major Tom
"Joyce is an outstanding UX designer, leader, user researcher and Scrum master. She is very detail oriented while also focusing on the larger priorities. An active listener with clear and concise verbal/written skills, Joyce continually learns through her experiences, projects, e-learning courses, and certifications. She is very well versed in the rapid, iterative development and testing feedback loop. What I especially like is that Joyce leads by example and is a pleasure to work with. I would not hesitate to have Joyce on my team and strongly recommend her."
— Dr.Dave Fracchia
Professor at the Centre for Digital Media
"We are very impressed. We worked with digital projects for over 20 years. To see what this team is able to do in such a short period of time was incredible. Think back at the conversation at the very start, I was going “oh my goodness, nobody on this team knows what an ad network is”, and now to see what you produced is just exceptional. You should be really really proud.I’m blown away."
— Lyn Bryan
CEO of Major Tom
"I felt there is a real cohesiveness and togetherness with this team. It felt like you had this ship steer in one direction and you are all going in that direction together. Sometimes you don’t see that in projects, especially when you are innovating. Your documentation is second to none, I’ve never seen documentation like what your team produced. It’s truly remarkable from a business and a start-up standpoint to get this far in such a short span of time and not have killed each other."
— Chris Breikess
Founding Partner of Major Tom
"Joyce is an outstanding UX designer, leader, user researcher and Scrum master. She is very detail oriented while also focusing on the larger priorities. An active listener with clear and concise verbal/written skills, Joyce continually learns through her experiences, projects, e-learning courses, and certifications. She is very well versed in the rapid, iterative development and testing feedback loop. What I especially like is that Joyce leads by example and is a pleasure to work with. I would not hesitate to have Joyce on my team and strongly recommend her."
— Dr.Dave Fracchia
Professor at the Centre for Digital Media